150+ Roofing Keywords for SEO & PPC

The Top Roofing Keywords for SEO & Adwords

When it comes to being successful with generating leads online, you need to know what people are actually searching on Google and other search engines for first. Doing proper keyword research can help anyone get significantly more traffic and ultimately more sales.

There's plenty of keywords for roofing SEO & PPC campaigns out there. Many contractors that try to do their online marketing themselves only run Adwords and optimize their site's for the most common keywords out there. (And unfortunately, many agencies do too...shame on them.)

If you really want to up your game, you need to find more keywords than the average joe. Find things that potential consumers are searching for that are even lower in the sales funnel. 

Who do you think is more likely to be ready to buy now -- someone searching for "roofer" or someone searching for "asphalt roof replacement"? I'd say the latter. There's so many golden nugget keywords that no one thinks of optimizing for or running ads to. That's where the real money is!

Location Based Roofer Keywords

Some of the most common keywords in the residential & commercial roofing industry revolve around general roofing terms + adding a city locale or state. These are what we'd call "money keywords" in SEO. That being said, they're going to be the most difficult to rank for with SEO and also be the most expensive more likely than not when bidding on them on PPC platforms like Google Adwords.

Here's a list of some common location based roofing keywords:

• City + Roofing
• City + Roofers
• City + Roofing Company
• City + Roofing Contractor
• City + Roofing Service
• City + Roof Repair
• City + Roof Replacement
• City + Commercial Roofers

You can also use these same keywords in any order and add stop words such as "Roofers in City". 

Over 150 Keywords for Roofing Campaigns We Use

Below is just a portion of the giant list of keywords that we use in our SEO & PPC campaigns that generate insane amounts of leads:

asphalt flat roof repair

asphalt roof repair

asphalt roof replacement

asphalt roofing contractors

asphalt shingle repair

asphalt shingle roof leak repair

asphalt shingle roof repair

best commercial roofing companies

best flat roof repair

best roof repair

best roofers

best roofing companies

best roofing contractor

best roofing contractors

bitumen flat roof repair

bitumen roof repair

built up roof repair

cedar roof company

cedar roofing company

cedar shake roof repair

certified roofers

certified roofing company

commercial roof contractors

commercial roof replacement

commercial roofing companies

commercial roofing contractor

contractors roof service

contractors roof

contractors roofing company

copper roofing company

emergency roof repair service

emergency roof repairs

emergency roofing company

emergency roofing repair

emergency roofing repairs

er roofing company

estimate for roof replacement

family owned roofing company

fiberglass roofing company

flat roof estimate

flat roof repair companies

flat roof replacement estimate

flat roofing companies

flat roofing company

flat roofing replacement

free estimate roofing

free estimates for roofing

free roof estimate

free roof estimates

free roof quote

free roof repair estimates

free roofing estimate

free roofing estimates

gaf certified roofers

gaf roofing company

gaf roofing contractors

general roofing company

hail damage metal roof

hail damage roof repair

home roofing companies

home roofing company

home roofing contractor

home roofing contractors

home roofing experts

home roofing service

local roof repair

local roof repairs

local roofer quotes

local roofer

local roofers

local roofing companies

local roofing company

local roofing contractor

local roofing contractors

local roofing repair

metal roof companies

metal roof contractor

metal roof contractors

metal roof estimates

metal roof hail damage

metal roof quote

metal roof repair company

metal roof repair contractors

metal roof replacement

metal roofing estimates

metal roofing experts

modified bitumen roof repair

new roof estimate

new roof estimates

new roof quote

new steel roofers

owens corning certified roofers

re roofing company

re roofing service

recommended roofing contractors

reliable roofing company

repair asphalt roof

reshingle roof estimate

residential re roofing

residential roofing companies

residential roofing company

residential roofing contractor

residential roofing contractors

roof change estimate

roof construction company

roof contractor

roof contractors

roof damage repair

roof estimate

roof hail damage repair

roof leak repairs

roof quote

roof repair and replacement

roof repair companies

roof repair company

roof repair contractor

roof repair estimates

roof repair near me

roof repair quote

roof repair service

roof repair services

roof repair specialist

roof repairs contractor

roof replacement companies

roof replacement company

roof replacement contractors

roof replacement estimates

roof replacement

roof shingle replacement

roof tile replacement

roofers near me

roofing companies near me

roofing companies with financing

roofing company

roofing construction company

roofing contractor

roofing contractors financing available

roofing contractors near me

roofing contractors that finance

roofing contractors

roofing emergency repairs

roofing estimates

roofing experts

roofing financing available

roofing free estimate

roofing installation company

roofing repair companies

roofing repair company

roofing repair contractor

roofing repair contractors

roofing repair service

roofing repair services

roofing replacement estimate

shingle roof contractor

shingle roof replacement

shingle roofing company

slate roofing company

steel roof contractors

steel roofing contractors

tar roof repair

tile roof replacement

tile roofing company

tin top roofing

top 10 roofing companies

top 100 roofing companies

top rated roofing companies

top roofing companies

water damage roof repair

wind damage roof repair

Now that's a lot of keywords! Group these into the proper ad groups and you'll be off to the races in no time.

Or you can learn more here about our lead programs where we do all of the research, SEO, and advertising for you (AND you don't even pay until it works!) 

Remember, don't burn your budget on the same old boring keywords that everyone else is going after. Be different and make more money!

The post 150+ Roofing Keywords for SEO & PPC appeared first on Home Improvement Marketers.

How To Choose A Local Home Improvement Contractor

Where to start
There are several basic steps to follow to make sure you select the best reputable contractors in your area.
Most residential contractors will offer free estimates for your project in mind. Multiple estimates can assure you of the best possible price and the most competitive price for the work to be completed. When you do select a contractor for an estimate let them know that you are getting several estimates from other local contractors. This will prompt the estimator to be realistic and pricing and quotes.
Where to start before selecting for estimates
First thing you should look at is who was in the local community. The first reason why is if it is local work and the contractor does not mind working in his hometown then this shows that the contractor does professional work is very reputable and typically his customers know where he lives.
In my hometown I have 52 customers who repeatedly call on my services time and time again and frequently ride by my home gesturing hello and occasionally popping in when I'm out front doing work.
Other reasons to try to stay with a local contractor are ease of access to the work which decreases overall time for the contractor. The contractors took would be on friendlier terms with the local building code inspector. Also contractor references are more readily available in the form of  calling of Prior customer or driving by for a visual of the contractors recent works. This is great if you're seeking siding gutters Roofing concrete or any exterior related work.
What should I look for in a contractor
As well as the information above several other areas of concern should be looked at period
One would be is the contractor registered. Most States including my home state of New Jersey any persons performing work in a residential home valued at more than $500 must be registered with the state Department of Consumer Affairs.
Most states have adopted this registration process in an attempt to eliminate fraud and deception among contractors. We've all heard the stories on the news regarding hit-and-run contractors who collect deposits then never show up to do the work or leave when it's half done.
In addition to registration Most states require that the contractor be insured with the minimum expectation prior to being eligible to submit registration forms. Nevertheless always ask if they're insured and should you select later make sure you have a copy of that contractors insurance binder.
Another area of concern is money. What what is the fee schedule for the estimate submitted. So when you interview your contractor for a free estimate please indicate to them that you would like a breakdown of deposit and any intermediate payment request and balance do schedule at the end of the job.
A typical breakdown of payment
Many contractors will breakdown the scheduled payments in following way.
1/3 - contract than 1/3 during Midway which should be established in your contract then 1/3 third balance upon completion and a big factor here is that completion is upon local Municipal inspection of building code. Too many times homeowners have paid balance in full at the end of a job without the final inspection from the local municipality only to find that there's difficulty getting the contractor back to complete an issue or changing issue that may have failed inspection. Always protect yourself and get it in writing up front.
Many smaller jobs might require a slightly different fee schedule. For example a job that may only cost $900. On that job a contractor may ask for a 50% deposit. We're like many contractors 0 deposit balance due upon completion.
Just remember when receiving estimates and selecting estimates sometimes it's not all about the money. For instance you may like one contractor over another because you're more comfortable with that person however that person's estimate may be slightly higher than the prior estimate. Beware of the low ballers. Sometimes low ballers are unrealistic and their pricing which may attract your purse but beware there may be issues once they're inside your home.
At the same time Beware of the over expensive contractor. Some contractors follow of belief that everything they quote is high and it's just a numbers game. The more quotes that are out there the more jobs that are accepted at the higher rate.
Will the individual that you were meeting be performing the work. This question is asked and sometimes left off the table. Very important to establish this from the get-go. Once you have selected an individual to perform your work if that individual isn't present daily during the work there can be a lot of misinterpreted information passed between the estimator and his workers. Secondly when the owner of the construction company is there performing your work daily the expectation and professional results are increased as a direct reflection of his credibility and skill. This is first-hand information coming from my mouth to your ears as I have and still experience the same issue within my own company. No one works like the owner of the company.
These are the basic key points to start yourself out When selecting a local contractor.
Once you have shopped the estimates and selected my contractor
Okay congratulations. You did your due diligence and you shop the estimates and based on all estimates you've selected the best one to fit your budget and to get the work performed in the way that you would like.
Now it's time to sign up period
In your agreement to remodel also known as your contract you should have several key issues starting as follows.
The contract specifically spells out names of all parties. It should have specific start and end time. Should have a breakdown a fee schedule with an area for endorsement for payment. It should dictate conduct of the contractor for an example disposal cleanliness container placements yard signs in a typical schedule breakdown of when they are supposed to be there and when they are not supposed to be there period
A detailed explanation of what is being installed how it's being installed the quality of the component any warranty implied of the components.
There should also be a detailed paragraph providing warranty of the contractor's work itself. An example would be two years 5 years or lifetime warranty. Generally other terms and conditions throughout the contract protect you and the contractor.

Source: How To Choose A Local Home Improvement Contractor